The scene
At the Invest in Germany Summit in Berlin on Monday 19 October, a host asked Nvidia boss Jensen Huang, head of the world’s most valuable company, to share his vision of the future of manufacturing. Standing in Kraftwerk Berlin, an old power station, beside Chancellor Friedrich Merz, he obliged. In full:
The tape
“Every single company in the future will have two factories: the factory that is real, and the factory that is digital, and the factory that is digital will be so real that it might as well be real. If it manifests itself when you create the digital twin of your company—of your car company—that digital twin might as well be real. And so in the future, I believe that most people here in Germany will mostly work inside a digital twin of their company. They will build digital cars. Those cars will have digital brains. The manufacturing—the factories—will have digital, of course artificial intelligence, robots, building inside a robotic factory, building cars that will be robotic. And everything will be completely software-driven. Everything will be completely AI-driven. So every company will build two things: they will build brains, and the brains that go into the products that they ship.”
The translation desk
“Two factories”
one you can stand in, and one you can’t, which is somehow the important one.
“So real that it might as well be real”
a sentence that walks into a room, looks around, and walks back out again.
“If it manifests itself”
the factory is now a ghost. Nobody asked what “it” is. Nobody dared.
“Robots, building inside a robotic factory, building cars that will be robotic”
robots all the way down.
“Two things: they will build brains, and the brains”
that’s one thing, said twice, with a confident pause.
In fairness
Somewhere in Wolfsburg, a man on an assembly line is wondering whether his shift tomorrow is real, digital, or real enough that it might as well be real. Report to Digital Hall B, mate. Bring your digital brain.
The verdict
Twat of the Week. Not for being wrong (digital twins exist!) but for describing the future of industry like a man reading his own fortune cookie aloud and finding it profound.
The receipts
- Gizmodo: “Jensen Huang’s ‘Digital Brains’ Rant Is… Concerning”, 19 Oct 2026. Published the transcript; source of the quote above, verbatim.